“IPSA”, originated from Latin word “IPSE”, means “self” “autonomous” and on one’s own. With a belief that unique beauty lies in every woman, we created the concept of #CustomizedBeauty by revealing their inherent beauty potential in a simple yet sophisticated style. By combining the scientific data of IPSALYZER skin diagnosis and co-creating RECIPES with Recipist, we are dedicated to create a Personalized Beauty Recipe for every individual that brings out your unique beauty.